Amsterdam Fashion Week 2016. Shot and show

Jef Montes show


In the past days I’ve been attending the Mercedes Benz Amsterdam Fashion Week 2016 (from 8 till 18 jan). The experience has been definitely quite interesting. A mix combination of young talents, visions and fashion ideas. I understood that Amsterdam is a like an incubator where you can expose your point of view. I was impressed by Jef Montes theatrical show: on the catwalk the models became naked due the dresses made by a chemical element who auto-destroyed them with water. One of the models was pregnant. “It’s symbolized the creation”, said the designer in the backstage.

Iris Ruisch, the Fashion Director of this 24th edition (in the pic above), said that “the purpose of Amsterdam isn’t to launch trend, but to create ideas”. Another show I appreciated was that of Lisa Konno: at the end of the show she decided to sell her drawings for 20 euro each. “A support for my work”, she said.

READ MORE ABOUT IT ON IODONNA.IT, “Amsterdam, nuova capitale della moda”.

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